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The Abof site first went live in 2015 as the eCommerce wing of the Aditya Birla Group, an Indian based multi-national corporation that has stakes in everything from the metal industry to IT services. They felt that expanding into online branded retail was the next step, and using their large resources were ayble to see success in just a few short months.
Abof.com gives users access to a huge selection of in-season styles from the popular Indian and Western brands, as well as customized content to help you stand out in the crowd. Their aim is to help you "bring out the star you were born to be."
They have partnered with couriers across India allowing them to cover all of the major cities and towns, as well as even remote locations in a reasonable amount of time. "We will be your loyal cheerleaders and ardent fans as you take your victory walk, ever morning when you step out in our gear," reads their about page.
What You Can Buy From Abof
Abof online shopping is a high quality fashion store catering to both men and women of all sizes, with well known brands from India and overseas. Their collection includes thousands of individual products covering clothing, footwear, accessories and much more. Although there's something for everyone's price range you can make great savings by using an Adof promo code during online checkout. These are always changing and can sometimes be applied to products in every category or specific items only. Clicking a coupon will reveal further terms so you know how to use it.
Men can find: Tees, Polo Shirts, Button Shirts, Sweaters & Jumpers, Jeans, Trousers & Chinos, Shorts, Joggers, Jackets & Outerwear, Bags & Wallets, Shoes, Trainers, Flip Flops, Sandals, and more. Popular brands available include Levis, Jack and Jones, Puma, Peter England, and hundreds of others.
Women can find: T-Shirts, Long Sleeved Tops, Skirts, Dresses, Sweatshirts, Jeans, Fashion Trousers, Blouses, Blazers, Shrugs & Jackets, Kurtas & Kurtis, Ethnic Bottoms, Heels, Flats, Sandals, Flip Flops, Handbags, Purses, Stoles & Scarves, and much more. Popular brands available include Vero Moda, Ira Soleil, Desi Diva, W, Hot Stripes, and hundreds of others.
Current trending products include Liva Fluid Fashion, Shirt Dresses, Being Human Men's Printed Shirt, Fila Zip Up Jacket, Indian Terrain Bruce Olive Shorts, Parx Men Khaki Casual Trousers, Knotty Derby Women White & Silver-toned Susan Wingtip Casual Shoes, Ginger by Lifestyle Women Off-white Regular Fit Top, Women's Ethnic Wear, and many others.
Other popular Brands available include Pepe, Duke, Bata, Hush Puppies, Pantaloons, Only, Shree, and hundreds of others.
Still can't find your favorite brand in this huge selection of brands? Consider using one of our Zovi coupons for great discounts on their brands.
There are numerous ways to save when you keep your eye out for special Abof offers. Here's what you can find.
- New Customer Discount: If you are a first time shopper you can use the "Abof coupons for new user" offer that allows you to redeem coupon for a special discount off your first purchase. This is currently set at Rs. 300 off orders over Rs. 1095, though it often changes.
- Clearance and Sales: Abof are always running some kind of sale, which allows you to purchase items at a reduced rate simply by adding them to your online bag. You can also buy older items in the Clearance Sale with as much as 50% off!
- Competitions: Over so often they will run a competition that enters you in to a prize draw to win event tickets, free gifts and other perks.
- Abof Coupons: Remember you can use one of our Abof coupons during online checkout to instantly save as much as 50% off. What's more is these can be combined with sale items for even deeper savings, though you can only use one code per order.
To keep up to date with Abof offers and company news, be sure to follow them on Facebook, Twitter, Google Plus, and Instagram. They also have an interesting YouTube channel where you can view video's about the store.
Abof accept a wide range of payment methods for your online orders. The easiest method is to use a common Indian issued credit or debit card, including Visa, Visa Debit, American Express, Mastercard, and Maestro. You can also use Net Banking with most major banks.
If you do not have the means or do not want to use the above method most items can also be paid for using Cash On Delivery, which simply means paying the courier cash when your order is delivered.
If you have redeemed certain deals or were refunded in store credit your account will show a balance for Abof Bucks. This is just another way of saying store credit, and the balance can be easily used for purchases and combined with other payment methods.
Redeeming an Abof promo code couldn't be easier. All you have to do is go to online checkout and just before the payment step you will see a promo box. Carefully enter the code here and your order should update to reflect the terms of the promotion. For example with a discount you will see a confirmation message and your total order cost should drop accordingly. Once applied you can make payment as normal.
Abof aim to deliver your order within 6 to 8 days, though it can take up to 15 days to more remote locations. All orders with a total cost of Rs. 499 or more ship completely for free, without having to use an Abof promo code to be eligible. Just add items to your cart and free shipping will be applied automatically. Below this threshold you will be charged a flat rate of Rs. 50. International shipping is not currently available.
To track your order all you have to do is go to the tracking page and enter your info, or login and click the tracking button from the order history page.
Don't worry if you've received only part of your order so far. Abof aim to provide the fastest delivery possible, so if one item will take longer they ship out the faster item first. If however the second part of your order does not turn up within 3 weeks, you are advised to contact customer support right away.
Abof is a typical eCommerce site with a standard online bag and checkout system, and easy to use categories to browse for products. You can also use the search bar at the top of the page if you have a good idea of what you're looking for.
Finding what you want is very simple as you can refined products listings by price, size, brand, colour, style, material, popularity and other parameters (depending on the category).
Product pages feature a detailed description and multiple photos to help you make up your mind. Then all you have to do is choose a size and add it to your bag. If you live in a remote location you might also want to use the Pincode checker to see if home delivery is available and whether you can use cash on delivery to pay.
If you aren't ready to buy an item but want to do so at a later date, you can also add it to your wishlist, which can be easily access from your account page.
Should you have any questions or queries about using the site you can refer to the FAQ section or contact them by email or phone.
Cancellations and Returns
You are free to update you order or cancel it completely so long as it's still marked in the processing stage and hasn't be dispatched.
Returns are accepted for any reason, so long as it is done so within 15 days of the delivery date. If the item is simply unwanted you will not be refunded the shipping charges. You can opt for an exchange or refund.
Obviously if you have used any Abof coupons to get a discount, you will only be refunded the actual amount charged to your card.